Zorba Group
Transforming Zorba Group into a science-led, high-growth creative agency. From market confusion to multi-million revenue across APAC and North America.
THE CHALLENGE
Zorba’s APAC operation lacked focus and growth. I was assigned to rebuild the office from the ground up: redefine our positioning, rebuild the team, and create sustainable growth.
THE TRANSFORMATION JOURNEY
Repositioning the agency
A full strategic shift from “general creative services” to:
A creative agency specializing in making science and innovation simple and desirable through storytelling.
This gave Zorba a unique identity in a crowded market and strengthened credibility with science-heavy beauty and personal care brands.
Scaling APAC from scratch
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Grew revenue from $0 to multi-millions in under 3 years
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Achieved 50–100% YoY growth
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Led strategy & creative for L'Oréal, Unilever, Shiseido, Kenvue, Lacoste
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Built and led a 12+ person senior team
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Awarded Boutique Agency of the Year (2022)
Expanding into North America
After APAC’s success, we replicated the formula to expand operations into North America.
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Established operations and grew revenue from $0 to multi-millions
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Secured major clients across L’Oréal, Unilever, P&G, Colgate-Palmolive
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Built the team from 1 to 7 in 1.5 years
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Integrated AI across creative strategy & operations to improve speed and quality
Integrating a new offer
Now structuring, launching and scaling Zorba Group's new social media & influencer marketing offer globally.
THE TRANSFORMATION
Zorba evolved from a struggling generalist agency into a global creative partner trusted by the world’s leading beauty and personal care brands.
Driven by clarity, data, storytelling, and a high-performance team culture.